Ramadan 2027 is expected to begin around 8 February 2027, with Eid Al Fitr around 8–10 March. UAE brands should set offers and budgets in December, film in early January, grow WhatsApp opt-ins in late January, and follow up after Eid.
The brands that do Ramadan well in the UAE don’t just have the best iftar greeting. They planned in December.
Why should you start planning Ramadan now?
- Many companies set their budgets for January to March in December.
- Ad platforms get busy before Ramadan. Ad reviews and approvals take longer.
- Rules take time. Clinics need medical director approval (DHA). Property ads need Trakheesi permits (DLD). Creators need a UAE Media Council permit.
- You need people’s permission before you send WhatsApp marketing messages.
Your Ramadan 2027 plan, week by week
- December — plan: pick 1–2 Ramadan offers, set the budget, book filming days, agree who approves what.
- Early January — make content: film in Arabic and English, write captions, get permits and approvals.
- Mid to late January — grow your audience: collect WhatsApp opt-ins, build ad audiences, grow your email list.
- 1 week before — warm up: teaser posts, Ramadan opening hours, early offers.
- Ramadan weeks 1–2 — give value: helpful content, new hours, gentle offers.
- Ramadan weeks 3–4 — gifts and Eid: gift ideas, family offers, Eid bookings.
- Eid Al Fitr — celebrate: greetings, Eid offers, thank-you messages.
- After Eid — follow up: show ads again to people who engaged, and ask for reviews.
How should marketing change during Ramadan?
- Timing moves. Daily routines shift later. Test new posting and message times.
- Tone matters. Lead with respect, community and giving. Hard selling can feel wrong.
- Arabic first for many audiences. Write it in Arabic, don’t just translate.
- Update your hours everywhere: Google Business Profile, website and WhatsApp auto-reply.
Ramadan ideas by industry
Clinics
Appointment times that suit people who are fasting. Health tips about fasting, approved by your medical director. Treatments to get ready for Eid. No big promises, under DHA rules.
Property
Family home content. Guides to communities near mosques and schools. Viewing slots after Eid. Every ad needs its Trakheesi permit.
Shops and services
Gift guides, iftar and suhoor times, Eid bundles, and WhatsApp reminders about last delivery dates.
B2B companies
Lighter content during Ramadan. A strong “back to business” campaign after Eid.
Your Ramadan WhatsApp checklist
- Collect opt-ins now, with clear permission.
- Write Arabic and English message templates and get them approved early.
- Use utility messages for confirmations and reminders. Save marketing messages for real offers.
- Remember Meta charges per message since October 2026. Fewer, better messages win.
Questions brands ask
When does Ramadan 2027 start in the UAE?
It is expected to start around 8 February 2027, with Eid Al Fitr around 8–10 March 2027. Final dates depend on moon sighting.
When should I start planning Ramadan marketing?
In December. That gives you time for budgets, filming, permits, approvals and WhatsApp opt-ins before Ramadan starts.
Should Ramadan ads be in Arabic?
For many UAE audiences, yes. Write in Arabic from the start rather than translating English copy.
Can I send WhatsApp offers during Ramadan?
Yes, to people who opted in. Use approved templates and keep messages few and useful, because each one now has a fee.
Dates are expected dates as of November 2026 and may change when officially announced.